How to write a UX Vision statement successfully?
When you’re developing a new product or redesigning an existing product, there comes a time where you need to identify your organization and UX vision statement. This is important because crafting a powerful UX vision statement is critical for understanding of your product’s purpose and direction for the future.
Crafting a powerful UX Vision statement may seem daunting, but it doesn’t have to be. By the end of this post, you’ll have a clear understanding of:
- What is a UX vision statement?
- Why a UX vision is important?
- How to create a UX vision statement?
What is a UX Vision Statement?
A UX vision is a statement that defines the future state or long-term direction of your product’s user experience. It is usually crafted during a design thinking workshop.
Within the workshop, you craft a statement (as a team) that communicates your product’s purpose, values, and goals, and serves as a guiding force for all UX design decisions.
A strong statement aligns your team around a shared understanding of what you’re trying to achieve and why it matters to your users.
Why you need a UX Vision Statement?
Without a clear statement, your team may struggle to create a user-centered experience that aligns with your product strategy.
Here are some specific reasons why you need to have a UX vision statement:
- Establishes a shared understanding: The statement creates a common understanding among your team members about what your product stands for and what you’re trying to achieve.
- Aligns with your product vision: Your statement should align with your product vision and business goals. It helps ensure that the user’s experience supports your overall product strategy.
- Guides decision-making: A strong UX Vision statement guides decision-making throughout the product development process, from design to development to launch.
- Increases user satisfaction: By focusing on user needs and aligning your UX with your product goals, you can create a user experience that drives satisfaction and loyalty.
My Step by Step process to crafting a UX Vision statement
Step 1: Define your product’s mission
Before you can create a UX Vision statement, you need to have a clear understanding of your product’s mission. This means defining the problem you’re trying to solve and the user needs you’re addressing.
It also means identifying your business goals and how the user experience will support them. By defining your product mission, you’ll be better equipped to create a statement that aligns with your overall strategy.
Step 2: Conduct user research on your target users
To create a user-centered UX Vision statement, you need to understand your target users. This means conducting research to learn about their needs, goals, and pain points.
You can use a variety of research methods, such as user interviews, customer surveys, and usability testing, to gain insights into your users. You can also create personas and empathy maps to help you visualize and empathize with your users.
Step 3: Identify your product’s unique value proposition
To differentiate your product from competitors, you need to identify your unique value proposition. This means understanding what sets the critical elements of your product apart and how it addresses user needs better than competitors.
You can conduct a competitive analysis and gather user feedback to help you identify and market your unique value proposition and create a statement that communicate design concepts effectively.
Step 4: Collaborate with your team
Creating a UX Vision statement is a collaborative effort that involves aligning stakeholders around a shared vision. This means bringing together cross-functional teams, such as designers, developers, and a product manager, to participate in a UX workshop.
In this form of workshop, you can brainstorm winning ideas, align on goals and values, and create a shared understanding of the user experience you want to create. This collaborative process ensures that everyone is aligned and invested in the statement and that is the primary benefit.
Related: 6 Best Design Thinking Tools for 2023 to run your collaborative UX workshops.
Step 5: Craft your UX Vision statement
With all the previous steps completed, you’re now ready to craft your UX Vision statement. This statement should communicate your product’s purpose, values, and goals in a clear, concise, and compelling way.
Think of it as an elevator pitch for your product’s user experience. Use storytelling techniques to make it memorable and inspiring. And remember, your statement should guide all UX decisions and align with your product vision and business goals.
what are Examples of a UX vision statement?
Airbnb
“Creating a world where anyone can belong anywhere.”
Airbnb
This statement speaks to Airbnb’s core values of inclusivity and community, and reflects their commitment to providing a personalized and welcoming experience for all users.
Slack
“Make work life simpler, more pleasant, and more productive.”
Slack
This statement speaks to Slack’s mission of improving workplace communication and productivity, and reflects their commitment to creating a user-friendly and efficient product.
Apple
“We believe that technology should be accessible to everyone and should enrich people’s lives.”
Apple
This statement speaks to Apple’s commitment to creating user-friendly products that make technology accessible to all, while also enhancing people’s daily lives.
“To organize the world’s information and make it universally accessible and useful.”
Google
This statement speaks to Google’s mission of providing easy access to information for all users, while also reflecting their commitment to usability and simplicity.
Netflix
“We want to become the world’s most loved entertainment company.”
Netflix
This statement speaks to Netflix’s goal of providing a personalized and enjoyable entertainment experience for all users, while also reflecting their commitment to constantly improving and innovating.
uX Vision Statement: My Perspective
In conclusion, developing a strong statement is a critical component of successful product development.
- It leads your design team through the design and development journey
- Ensures that everyone is aligned around a shared understanding of your product’s purpose and direction.
So, don’t underestimate the importance of a well-defined UX Vision statement; it may be the driving force behind your product’s success and the key to delivering a coherent product and pleasurable user experience.
